B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?

The stakes of creating compelling customer experiences are higher than ever for B2B sellers — because B2B customers have never been so difficult to retain. My firm, Accenture Interactive’s recent "Service is the New Sales" research — which collected data from 700 B2B buyers and 1,500 sellers — found that 80% of frequent buyers either switched sellers within the last year or plan to in the coming 12 months. The report also found that leading sellers are managing to achieve both higher profitabili
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